May 28, 2009

The Myth of the Rational Buyer

How Too Much Thinking Can Hurt Your Brand
Fast Company blog


A wonderful question is conventional marketing hurting sales. What if the best thing is to market emotionally to your customers. After all, what are you offering them?

http://www.fastcompany.com/blog/mark-dziersk/design-finds-you/myth-rational-buyer-how-too-much-thinking-can-hurt-your-brand

The truth is often simpler. People want what works, looks good, and give pleasure by doing what it is suppose to. How can product development be easier.

No comments:

Wars Expanding in Gaza, Israel and Lebanon

Hamas invaded Israel killing over 1,200 and taking ~250 hostages on October 7 th , 2003. Hamas declared war on Israel. Israel responded much...