How Too Much Thinking Can Hurt Your Brand
BY Mark Dziersk
Fast Company blog
A wonderful question is conventional marketing hurting sales. What if the best thing is to market emotionally to your customers. After all, what are you offering them?
http://www.fastcompany.com/blog/mark-dziersk/design-finds-you/myth-rational-buyer-how-too-much-thinking-can-hurt-your-brand
The truth is often simpler. People want what works, looks good, and give pleasure by doing what it is suppose to. How can product development be easier.
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