Consultants and others will sell you all sorts of secrets about running a business. There are No Secrets. Here are your day to day priorities.
Business is about Relationships
People Buy your products and services, not businesses. People buy from people they like. Not always the cheapest, but someone they can depend on.
Customers First
The More Empathy for what the Customer is Experiencing, the more successful your business will be. Know how your and your competitor’s products and services are used. Where is it not easy, there are Opportunities.
Look Out for Your Team
No one can do everything themselves. Not only are coworkers valuable for implementation and delivery. They solve problems and come up with ideas.
Small businesses need to team up with other businesses or services to grow. These people are your priority.
What is Your Main Offer?
Good offers Sell. Customers place orders and repeat orders. They recommend you. They upgrade to your premium products and services.
If your products or services are not selling, your offer is either not meeting potential customer needs or it is priced wrong. How can you better your competitor’s offers?
Technology
Yes the engineer businessman put this last. Outdated technology won’t sell, but customers tend to buy what works. Have the people closest to the customers prioritize your investments. Better quality, faster delivery, reduced customer efforts and selling points are what you need.
Notice did not specify industry, business size, nor customer type. These rules work whether a Fortune 100 or business in a garage. What is Your Priority Monday morning?
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