Eating Like a Kid

I eat my peanut butter and jelly sandwiches with a minimum of peanut butter and ‘no such thing as too much jelly’. It is the way I like them, health benefits lost be dammed.

You might not think I am a kid being 6’ 3”, gray haired, glasses and well past 50. But that is how I chose to bring my daily lunch.

You wouldn’t know my choice from my sister likes triple peanut butter. She would have liked the way my wife who made them for me putting peanut butter on both sides, which I hated.

My dad loved open-faced peanut and butter sandwiches he grew up with in NJ. His open-faced sandwiches had a normal amount of peanut butter and jelly on one slice of bread.

The point you don’t know what any customer will want. Which peanut and butter mix are you going to offer? Typically we offer others what we like. Instead be prepared to adjust.

Understand your customer’s needs, desires, and fears as well as you can. Listen for complaints and idea. Offer great products and services.  Find customers who want what you do well.

To succeed, really LOVE your customers. Find people who want what you offer and take great care of them. Leads to much more success than being $.01 cheaper.