This thought is generated from columnist Leonid Bershidsky on the reasons wars
will happen. His point boils down to the
reaction of governments is determined by
leader’s imagination and viewpoint. Geopolitics are a major factor as well.
If you are from an honor society, you will react differently
than someone born in Western Europe. The mistake most people make is thinking
that rational people will all think and react alike. “Like I think” is the
common answer.
We know this is not true. Asian societies look at persona interactions
much differently than the individualistic United States. Look at recent
reactions to news events. Inside the USA there will be dozens of different
viewpoints displayed on any topic.
So how does this apply to your business? If you only sell
locally to people of your background, there is probably not much effect. As
soon as we start selling to other
cities, states, or countries there will be differences in culture to
account for. Successful international companies need to be able to adapt to
diverse cultures to sell products and services.
Most companies start from a small business run by one or a
few people. To grow they have to visualize and dream of ways to reach &
help more people. They have to hire more people and bring them into the vision
of success. Sometimes it is an outsider like Ray Croc who helped develop the
McDonald brothers business.
Take a look at your thinking. Where does it need to grow?
If World Slips Toward War, Blame Leaders' Imaginations
PS - Long time reader of George Friedman and Stratfor quoted
in the article. Great place for intelligence, investing, and learning about
geopolitics.
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