The most important lesson in business is “People Buy from People.” They don’t buy
from XYZ Corporation. They buy from Jennifer in customer service. They buy from
Paul in sales. They buy from the online ordering system because Carl in
marketing wrote ‘How to’ instructions on the webpage. People are always
involved from customers to co-workers to service providers working for your
company.
One phone call a customer asked me a technical question
sales wasn’t sure about. Answered him the product use details. Afterwards we had
small talk. Spur of moment asked him ‘Were
there any problems he was having?’ He replied he could not get our
competitor’s products because they were late delivering. Asked if he knew our
products were compatible to the competitors. He did not. Explained the
limitations and how they would work.
Week later got another phone call from same customer. He not
only had ordered our product to try them, he was raving about fast delivery and
how they worked better than the competitors. He was now an Enthusiastic customer. His orders increased and he told friends in
the business. One phone call increased product sales for years to come.
No one ever told me to ask customers questions. Was an
engineer who rarely talked with customers. Just trying to see how else I could
help or learn about a customer’s business. Was building a business relationship.
Business is always changing with new customers, new
technologies, new products, new services, and new business models. What does not change is figuring how to make people’s lives easier and better.
Being polite,
patient, and following through builds relationships best. Works with
customers, co-workers, bosses, family and friends.
Personal note - My
200th blog post. From the first “Success Ladder” posted on April
1, 2007 till now, writing organizes thoughts and share lessons with readers.
Was a newbie unskilled writer in 2007. These posts started discussions with. Some
posts became chapters in my books. Reader feedback has helped me learn the
writing craft, and more importantly, think
about who we serve in business everyday. Thank you.