Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

June 4, 2016

Eating Like a Kid


I eat my peanut butter and jelly sandwiches with a minimum of peanut butter and ‘no such thing as too much jelly’. It is the way I like them, health benefits lost be dammed.

You might not think I am a kid being 6’ 3”, gray haired, glasses and well past 50. But that is how I chose to bring my daily lunch.

You wouldn’t know my choice from my sister likes triple peanut butter. She would have liked the way my wife who made them for me putting peanut butter on both sides, which I hated.

My dad loved open-faced peanut and butter sandwiches he grew up with in NJ. His open-faced sandwiches had a normal amount of peanut butter and jelly on one slice of bread.

The point you don’t know what any customer will want. Which peanut and butter mix are you going to offer? Typically we offer others what we like. Instead be prepared to adjust.

Understand your customer’s needs, desires, and fears as well as you can. Listen for complaints and idea. Offer great products and services.  Find customers who want what you do well.

To succeed, really LOVE your customers. Find people who want what you offer and take great care of them. Leads to much more success than being $.01 cheaper.


February 6, 2016

Authentic and Care

 
Politicians are struggling understanding this year’s election. Why are Donald Trump and Bernie Sanders so popular? Current/former governors, senators and party leaders are struggling with revolts against the party. Why are Donald and Bernie leading polls and party insiders?

Tucker Carlson explains Donald Trumps attraction in a poignant funny article “Donald Trump is Shocking, Vulgar and Right”.

Tucker’s point is the political establishment is busy being correct in what they say , and we know what is good for you. But who is looking out for us, the average voters?

Donald and Bernie are authentic people shaking up politics as usual. It is not having the correct political position for the group you are visiting. Donald and Bernie care about being great together. Note Governor Jesse Ventura did this successfully in Minnesota.

What does this mean for your business? Market and advertise your company not as professional businesses that are smarter. Be a real people who are looking out for your customer. People buy from friends. They can tell if you care.

Have worked in manufacturing engineering successfully because people can tell am not out there to blame people for the problem. Am there to help fix what is wrong. Provide tools, documents and training as required.

The result is people tell me the truth what they see, and work with me to make their work better.

So are what are you selling for your business? Low prices? Better product? Professional services? Instead show you care.


November 7, 2015

Simple Productivity


What does every company need from their employees? Productivity.

What does every business owner want for himself? Productivity.

What do superior performers desire? Productivity.

How can we get our company to be more productive? Better processes, better procedures, better quality, better throughput.

So how do we get there? Simplify.

Have you looked at your processes and procedures recently? Your co-workers have to look through pages to get what information they need. Why can’t they be written in plain English with pictures rather than legalese?

Then look at your business from your customer’s eyes. How hard do you make it to order from you? Where can you make it simple?

How did Japanese automakers grow their market share? Their customers did not choose every individual option like American automakers. They offered standard and deluxe models with options included. The customer’s main choice was color. Inventory and pricing were streamlined, and they focused on making the models that were selling. Result - increasing profits

Where can you simplify today?

January 20, 2010

Business Predictions for 2010

It is time for the annual predictions of what the year will bring. So let’s look at my past predictions first.

• In 2009 I predicted the recession would continue, but not be a worldwide disaster.
[Partially Correct, not a worldwide disaster, but now is expanding worldwide]
• Jobs would be very hard to find, and would start recovering near the end of 2009.
[Correct, but the jobs recovery is barely starting]
• The stock market would bottom and start back up within 6 months.
[Correct bottoming in March]
• Housing predicted no bottom and prices would fall another 5% – 15%.
[Correct]
• Oil prices, thought we may have a correction where prices hit the $30’s per barrel, the stabilize around the $40’s to $60’s range.
[Partially Correct, did drop into the thirties, and spend most of the year in range. Then the dollar devaluation and worldwide usage pushed oil into the $70’s - $80’s range.]

Yes, I had good years predicting in 2008 and 2009, but there are no crystal ball that work all the time. This is based on experience, observation, and reading other peoples predictions. With all predictions, your results are affected by location, driving habits, weather and your mileage will vary…

Recession: We are seeing worldwide signs of recovery. Is it enough? There are other signs that are weaker. The US is not going to lead the recovery. The world has to pull the recovery. My major expectation is for slow growth of about 1% - 2%. There is also a significant chance for a double recession like the Great Depression. I put this at about 20% - 25%. If this happens it will be a tough year.

Interest Rates: Expect bond and borrowing rates to be raised. Creditors are going to demand more money to lend the Federal Government for spending. This is going to slow the economy toward the end of the year.

Stock Market: I suspect we are getting closer to a market top in the first quarter or mid year. We gain significantly since March 2009, and are possibly bubbly. The Fed may try to engineer a break in the rising market to keep interest rates low. Have my stop losses set and am monitoring.

Dollar: The slow down trend of the dollar has ended. There are so many concerns about the Euro and other currencies, believe the dollar will do well early in the year. Later in the year we may see Gold and Silver rising again despite the improvement of the dollar.

China: I expect the China boom to end late this year. They have a real estate bubble forming, and their leadership wants to slow down lending. They are trying to stimulate internal markets and keep their people employed.

Jobs: If you have a job, hang on to it until you find another. Unemployment is not improving, and may have bottomed. But the recovery for the job market will be slow.

Housing: Suspect the bottom to the real estate market to be closer, in 2011 or 2012. The over supply of home still has to be worked off the market. I expect prices to fall another 5% - 10% in 2010. Commercial real estate is falling and I don’t see the bottom yet.

Oil prices: There are a lot of possible scenarios for trouble this year, including a good possibly of needing to stop Iran from building nuclear bombs. If that happens or Iran grabs Iraqi oil fields, expect a short term spike. My major expectation is prices to stay in the $70’s - $80’s early in the year, and then increase into the $80 - $100 range by the end of the year.

Remember, we have lived through recessions before, and will survive. My prediction may be no more accurate than yours. But if these predictions happen, how will it affect your business?
Steve

July 24, 2009

Microsoft Marketing and Advertising

John Dvorak has a very good article commenting on Microsoft’s advertising. (See link below) His main point is Microsoft is only advertising for lowest price versus Apple. Microsoft doesn’t sell laptops, they sell software. This is a recipe for disaster. Low price means low margins. It also means low respect and lower profits.

I much preferred the ads with the kids and adults showcasing their talents on a PC. “I am a PC” was that slogan. It at least showed why you want a PC.

Not sure the advertising was working. Apple makes superior hardware with software that is convenient to use. Look at how easy it is to integrate your iPhone and iPod with your Mac. All these affordable apps make owning and synchronizing multiple machines easy so your time is productively spent.

Now Microsoft is no slouch in software. Apple is now able to make us of multi-core chips. Microsoft developed this capability with multi-core chips three years ago (more or less). Second the biggest U.S. gains in productivity came when businesses starting using Microsoft Windows machines with Office. How many businesses have not used this combination? Microsoft is still superior for large corporations. Their server and pc software is productive to manage for IT. They improve and service their customers well. Updates are ready regularly to keep your computer safe and sound.

Microsoft is not the greatest innovator for software. Others often came up with ideas how to use computors. Microsoft is the integrator of software supreme. Buy what you need, and Microsoft will take care of you. Really when you look at their marketing for many years they were leaps ahead of any competitors. Who else would a business work with?

When Microsoft focuses on business benefits and advantages for small pc owners and business they market successfully. What advantages? How about more programs for any purpose available. Why does Apple offer programs to mimic Windows? Because you can’t get everything for a Mac. My business card scanner is one application that won’t transfer to a Mac. In fact even though Apple offers compatible programs to Office, most small business owners will buy Office for the Mac just to make sure.

Let’s get back to your business. How are you Marketing and Advertising Your Business? Are you showcasing your advantages and benefits for your customers? Let’s focus on benefits. It is not you offer a product or service, it is how the customer benefits from buying your product or using your service. This is what you have to do for your marketing to succeed.

Also check out John Dvorak’s good article. Very good read.
Steve

Apple vs. marketing on 'best price'
http://www.marketwatch.com/story/apple-vs-marketing-on-best-price

May 28, 2009

The Myth of the Rational Buyer

How Too Much Thinking Can Hurt Your Brand
Fast Company blog


A wonderful question is conventional marketing hurting sales. What if the best thing is to market emotionally to your customers. After all, what are you offering them?

http://www.fastcompany.com/blog/mark-dziersk/design-finds-you/myth-rational-buyer-how-too-much-thinking-can-hurt-your-brand

The truth is often simpler. People want what works, looks good, and give pleasure by doing what it is suppose to. How can product development be easier.

September 17, 2008

A Geeky Remedy For Recession Blues

Forbes has a wonderful article by Christian Lindholm about the power of design in results, and what sells in a recession. Highly recommend reading it

http://www.forbes.com/technology/2008/09/16/iphone-nokia-design-techsolutions08-enter-cx_cl_0917design.html?partner=technology_newsletter

It has been too long since I have written, so expect some new postings soon. Basically would like to comment on the economy.

Enjoy,
Steve

May 17, 2007

Ways to Make More Money

Looking at improving my career and earnings. To get a higher salary the clients need more value. So where can I learn more that will deliver more value to my customers? The answer is to solve their problems better. My clients need more profits, better margin, new product and services, reduced cost, and more productivity.

Came up with focused areas to help clients:
  • Marketing / Branding
  • Core Offerings
  • New Product Ideas / Extensions / New Services
  • Project Management
So to accomplish this I need to focus on education, but not necessarily a degree. You can learn from research, reading, and classes. I just completed a SolidWorks CAD course to update CAD skills. Did not become a CAD expert, it serves my purpose to be able to use CAD tools faster and better in Project Management.
  • Marketing
  • Website Development
  • Selling Information
  • How Rich People Think

This may not be the obvious answer for the top subjects, but based on my skills, talents, experience, and interests this is the focus for the this year minimum.

Now, what would improve your value? Write down some ideas. Think about service.

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