Politicians are struggling understanding this year’s election. Why are Donald Trump and Bernie Sanders so popular? Current/former governors, senators and party leaders are struggling with revolts against the party. Why are Donald and Bernie leading polls and party insiders?
Tucker Carlson explains Donald Trumps attraction in a poignant funny article “Donald Trump is Shocking, Vulgar and Right”.
Tucker’s point is the political establishment is busy being correct in what they say , and we know what is good for you. But who is looking out for us, the average voters?
Donald and Bernie are authentic people shaking up politics as usual. It is not having the correct political position for the group you are visiting. Donald and Bernie care about being great together. Note Governor Jesse Ventura did this successfully in Minnesota.
What does this mean for your business? Market and advertise your company not as professional businesses that are smarter. Be a real people who are looking out for your customer. People buy from friends. They can tell if you care.
Have worked in manufacturing engineering successfully because people can tell am not out there to blame people for the problem. Am there to help fix what is wrong. Provide tools, documents and training as required.
The result is people tell me the truth what they see, and work with me to make their work better.
So are what are you selling for your business? Low prices? Better product? Professional services? Instead show you care.